A Veteran Collective, Built for Cross-Border Scale
North Star Trading LLC is a boutique advisory and execution consultancy founded by operators who spent their careers inside Amazon, Shopify, TikTok Shop, Maersk, and Thrasio. We bring that senior pedigree to brands that want to scale globally — without the learning curve.
Guided by the North Star
We started North Star after years on the inside — running accounts at Amazon, architecting Shopify storefronts, negotiating freight at Maersk, and operating aggregator portfolios at Thrasio.
We kept seeing the same thing: ambitious brands losing margin and momentum to avoidable mistakes. So we built a consultancy that fixes it — with senior operators who have already solved the problem, a fixed-price menu with zero surprise billing, and a relentless focus on contribution margin.
How We Work
Outcome over activity
We measure success in margin, revenue, and compliance — not hours billed.
Margin-first, always
Every recommendation is stress-tested against contribution margin and landed cost.
Operate as one team
We embed with your operators and own execution through to the outcome.
Global by default
Cross-border is our home turf — the US, EU, SEA, and APAC.
Where We Operate
On-the-ground expertise across the markets that matter most for cross-border brands.
United States
Marketplace launch, retail media, entity advisory
European Union
VAT, EPR, localization, DTC expansion
Southeast Asia
TikTok Shop, Shopee/Lazada, creator networks
APAC
Supplier vetting, QC, freight origination
Operators Who've Done It Themselves
Deep pedigree from top global marketplaces, logistics giants, and brand aggregators.
Nora Lindqvist
Founding Partner — Marketplace Strategy
Ex-Amazon Global Account Executive
Dev Malik
Partner — DTC & Omnichannel
Ex-Shopify Enterprise Solutions Architect
Clara Fernandez
Partner — Supply Chain & Logistics
Ex-Maersk Global Trade Lead
Ethan Brooks
Partner — Operations & Aggregation
Ex-Thrasio Portfolio Operator
Anya Petrova
Partner — Social Commerce & Creators
Ex-TikTok Shop Growth Lead
Samuel Osei
Partner — IP & Legal Advisory
Ex-IP Enforcement Counsel